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Blacklists

Deliverability

How checks workScoring modelDomain identity
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Alerts

OverviewChannelsRules & routing
Inbox Intelligence

Inbox Boost

DNS setupStart warmupBounce rate auto-pause

Alerts

Rules & routing

Optional filters that decide which alerts reach which channels without turning off monitoring.

Rules vs channels (quick recap)

  • Channel = where notifications go (email list, Slack, webhook)
  • Rule = optional filter + routing logic on top

Flow: Event occurs → alert created → each active rule evaluated → matching channels notified (if channel also subscribes to that event type).

When you need rules

  • Route listed on production domains to PagerDuty, listings on dev domains to email only
  • Suppress noisy score_rise alerts for sandbox assets
  • Require minimum severity before Slack ping
  • Match asset tags (e.g. tag client-acme → dedicated webhook)

Small teams often skip rules and rely on channel event subscriptions alone.

Rule conditions

Rules can combine conditions such as:

  • Alert types: whitelist specific type codes
  • Severity: critical, warning, info
  • Asset tags: match monitor tags you assign to domains/IPs
  • Domain pattern: limit to suffix or substring (advanced)

Empty conditions typically mean “match all alerts of subscribed types” for that routing path.

Routing actions

A rule links to one or more channels. When the rule matches, those channels receive the notification (subject to their event type subscriptions).

Alert settings (org-level toggles)

Under Alerts → Settings, workspace admins enable or disable generation of entire alert families:

  • Blacklist listed / delisted
  • Score rise / drop with configurable delta thresholds
  • Postmaster reputation, compliance, and spam rate changes
  • Deliverability-specific signals (when available on your plan)

Disabling a family stops new alerts of that type: existing history remains.

Delivery logs

Each notification attempt is logged with channel name, timestamp, success/failure, and error message. Use logs to debug Slack URL typos, expired webhooks, or mailbox full errors.

Best practices

  1. Start with one email channel + all critical events
  2. Add Slack for real-time listed/delisted
  3. Introduce rules when asset count grows beyond a single team inbox
  4. Test with Send test on each channel after changes

← Alert channels · Blacklist events →

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Real-time deliverability and reputation monitoring for sending teams that take it seriously.

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