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Blacklists

Deliverability

How checks workScoring modelDomain identity
Sender reputation

Alerts

OverviewChannelsRules & routing
Inbox Intelligence

Inbox Boost

DNS setupStart warmupBounce rate auto-pause

Alerts

Alerts overview

Know immediately when listings, scores, or Google reputation change: routed to the right people through the channels you already use.

The alert pipeline

SenderSignal alerts follow a simple pipeline:

  1. Event: something changed (listed, delisted, score drop, Postmaster reputation shift)
  2. Alert record: created in your workspace with severity, asset, and detail
  3. Rules: optional filters (which event types matter for this route)
  4. Channels: email, Slack, webhook endpoints subscribed to event types
  5. Delivery: notifications sent; delivery log shows success or retry errors

Where to configure

Open Alerts in the sidebar. You will find:

  • Settings: global toggles and thresholds (Postmaster, score deltas, etc.)
  • Channels: connect email recipients, Slack, webhooks
  • Rules: fine-grained routing (optional)
  • Feed: live alert stream and acknowledgement

Common event types

CategoryExamples
Blacklistlisted, delisted
Scorescore_drop, score_rise
DeliverabilityAuth record changes, SMTP failures (plan-dependent)
PostmasterReputation change, compliance change, spam rate threshold

Rules vs channels

Channels are destinations (email addresses, Slack workspace, HTTPS URL). Each channel subscribes to one or more event types.

Rules add optional logic: e.g. only send listed for production domains, or route critical events to a PagerDuty webhook. If no rule matches, channel subscriptions still deliver matching events.

Detailed guide: Rules & routing.

Permissions

Viewing alerts requires Alerts module access. Creating channels and editing rules typically requires alerts.channels.manage and alerts.rules.manage respectively (or admin roles).

Next steps

  • Set up email, Slack, and webhooks
  • Configure rules and routing
SenderSignal

Real-time deliverability and reputation monitoring for sending teams that take it seriously.

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