Sender Reputation

Postmaster dropped the rating. We kept one for you.

Google is retiring the domain reputation dashboard in Postmaster Tools, and the new Postmaster Tools doesn't include it. SenderSignal still shows your Gmail domain reputation: High, Medium, Low or Bad, the same scale Google used, based on your domain's own data, with Google's spam rate and compliance right beside it.

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reputation · gmail · example.com
Gmail domain reputationsynced 14 min ago
What you get

The rating Google took away, back on one screen.

One label for how Gmail is likely to treat your domain, on the scale you already know, charted over time so a slide shows up as a trend, not a surprise.

Reputation

Gmail domain reputation

High, Medium, Low or Bad: the same scale Postmaster Tools used, so it reads the way you are used to, with its history alongside.

Honesty

Confidence, not guesswork

Every label says how confident it is. When there isn't enough to go on, it says Not enough data instead of guessing.

Reasons

What is driving it

See what is behind the label, so a drop points you at something you can fix instead of a mystery.

One asset page

Google's own numbers, right beside it.

Connect your domain to Google Postmaster Tools and SenderSignal keeps pulling what Google still publishes: compliance status, spam rate, authentication, encryption and delivery errors. It all sits next to your reputation label and the 0-100 blacklist score, so the “why” is one glance away, not an investigation.

  • Live sync, Postmaster syncs are scheduled roughly every 15 minutes for due connections
  • Per-plan quotas, daily refresh quotas scale with your plan
  • Charted over time, reputation, spam rate and compliance as trends, not snapshots
  • Side by side, reputation next to the 0-100 blacklist score on the same page
  • Gmail today, Microsoft (Outlook) and Yahoo sender reputation are coming soon
asset · example.com · correlation
Why it matters

Gmail still judges your reputation. It just stopped telling you.

Gmail is usually your largest single receiver, and it still uses reputation to decide where your mail lands. Without the rating, the first sign of trouble is usually a drop in opens.

The gap

Spam rate tells you late. Reputation tells you early.

Google now points senders to compliance status and spam rate. Both matter, and we show both, but neither gives you the single answer the reputation dashboard did: how Gmail is likely to treat your domain right now.

Roadmap

Gmail today, more receivers next

Domain reputation covers Gmail today. Microsoft (Outlook) and Yahoo sender reputation are coming soon. We're explicit about that, because you should know exactly which receiver you're looking at.

Goes well with

Reputation is the output, watch the inputs too.

Feature

Blacklist monitoring

45+ blacklist & reputation sources, scored 0-100 with trend history.

Learn more Feature

Deliverability monitoring

SPF, DKIM, DMARC, MTA-STS, BIMI, TLS, MX and PTR, checked continuously.

Learn more Feature

Inbox placement testing

See whether you land in Primary, Promotions or Spam across providers.

Learn more
Use case

E-commerce

Protect revenue-critical campaigns from silent blacklistings.

See the playbook Use case

High-volume senders

Watch IP fleets and domains at 15-minute resolution with paid feeds.

See the playbook
Questions

Sender reputation, explained.

Did Google stop showing domain reputation?
Google has announced that the Domain and IP Reputation dashboards in Postmaster Tools will be retired, and the new Postmaster Tools does not include them. Google now points senders to compliance status and spam rate instead. Gmail still uses reputation to decide where your mail goes; it just no longer shows you the rating.
Where does SenderSignal’s domain reputation come from?
It is SenderSignal’s own Gmail domain reputation for your domain, based on your domain’s own data. It uses the same High, Medium, Low and Bad scale Google used, so it reads the way you are used to. It is our assessment, not a rating published by Google.
What does it show for a new domain, or one that sends very little?
It says Not enough data rather than guessing. Every label also carries a confidence level, so you know how much weight to give it.
Which Google data do you still show?
What Google still publishes for your domain through Postmaster Tools: compliance status, spam rate, authentication, encryption and delivery errors. Syncs are scheduled roughly every 15 minutes for connections that are due, within your plan’s daily refresh quota.
Does this cover Outlook and Yahoo too?
Not yet. Today it covers Gmail. Microsoft (Outlook) and Yahoo sender reputation are coming soon, and we will say so on this page when they arrive.
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Know your Gmail domain reputation again.

Connect a domain and see its Gmail domain reputation, with Google’s spam rate and compliance right beside it.

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